Bangkok office desk with ROI dashboard and calculator

ROI estimator

What is the build actually worth?

Five inputs, a rough estimate of monthly savings, and a payback window. No email required. Use it to see whether a workflow is worth fixing before you book a call.

Estimate before the call

A useful automation should pay for itself in months, not just sound impressive.

The calculator is intentionally simple. It estimates the value of hours reclaimed, then the audit checks the softer benefits: faster replies, fewer mistakes, cleaner handoffs, and less work sitting in someone's inbox.

Hours reclaimed
Monthly value
Payback window
Three-year view

Hours per week this work takes across the team

If two people each spend five hours, enter ten.

Loaded hourly cost of the people doing it (THB)

Salary plus social, plus a fair share of overhead. Most SME staff land between 300 and 1,500 THB per hour all in.

How much of the work could realistically run without manual effort?

Most realistic SME builds land at 75 percent. Be honest here.

Likely build cost (THB)

The Install range. Simple, contained workflows usually land near the lower end.

Monthly running cost after handover (THB)

Software, AI usage, and hosting. Most builds run between 500 and 3,500 THB / month.

How this calculation works

The simple math behind the numbers above.

Hours reclaimed per week equals the time the work takes today, multiplied by the share that can realistically run without manual effort.

Monthly value is those saved hours converted to a monthly number, valued at your loaded hourly cost, minus the monthly cost of running the system.

Payback is the build cost divided by net monthly value. Year-one ROI compares the first twelve months of savings with the build cost. Three-year value shows what the system is worth after running for thirty-six months.

This calculation deliberately ignores benefits that are harder to measure: faster customer replies, fewer errors, fewer dropped handoffs, and less pressure on good staff. Those often matter more than the time savings. Treat the result above as a floor, not a ceiling.